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| Author | : Tom Funk |
| Publsiher | : ABC-CLIO |
| Total Pages | : 263 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 0313386269 |
| Rating | : 4.6/5 (69 downloads) |
Explains how to build a successful online community for a business's products, services, and brand using social media outlets, covering such topics as the types of websites available, pitfalls to avoid, and future trends in social media.
| Author | : Tom Funk |
| Publsiher | : ABC-CLIO |
| Total Pages | : 276 |
| Release | : 2011-02-02 |
| Genre | : Computers |
| ISBN | : 0313386277 |
| Rating | : 4.6/5 (77 downloads) |
Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor.
| Author | : Michael Brito |
| Publsiher | : Pearson Education |
| Total Pages | : 232 |
| Release | : 2011-07-07 |
| Genre | : Business & Economics |
| ISBN | : 0132731363 |
| Rating | : 4.1/5 (63 downloads) |
This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”
| Author | : Tom Funk |
| Publsiher | : Apress |
| Total Pages | : 246 |
| Release | : 2014-03-01 |
| Genre | : Business & Economics |
| ISBN | : 1430244089 |
| Rating | : 4.4/5 (89 downloads) |
Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.
| Author | : John Doorley |
| Publsiher | : Routledge |
| Total Pages | : 438 |
| Release | : 2020-07-14 |
| Genre | : Business & Economics |
| ISBN | : 135123501X |
| Rating | : 4.5/5 (1 downloads) |
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
| Author | : Adella Pasos |
| Publsiher | : |
| Total Pages | : |
| Release | : 2020-08-06 |
| Genre | : |
| ISBN | : 9781648584954 |
| Rating | : 4.8/5 (849 downloads) |
Are you interested in learning how social marketing can improve your business and profits? Tired of getting nowhere fast? The social media marketing playbook is a strategic guide that explains how to effectively plan, target and execute campaigns that increase brand loyalty, change behavior and influence purchasing decisions. This is perfect for anyone who wants to sell products or services, anyone who works in marketing, sales or social media management and is interested in learning how to acquire more customers. The right social media marketing strategy will become a source of revenue that you can rely on. If you want to learn everything you'll ever need to know about social media marketing, this is the book for you!
| Author | : Alavi, Shirin |
| Publsiher | : IGI Global |
| Total Pages | : 312 |
| Release | : 2019-12-27 |
| Genre | : Business & Economics |
| ISBN | : 1799821870 |
| Rating | : 4.1/5 (7 downloads) |
Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.
| Author | : Jay Izso |
| Publsiher | : Interaction Press |
| Total Pages | : 100 |
| Release | : 2019 |
| Genre | : Computers |
| ISBN | : 9780991513680 |
| Rating | : 4.1/5 (136 downloads) |
College coaches and administrators have a lot on their plates. Adding social media to it can seem overwhelming. But in the digital age we live in, most of the information we receive and depend on is filtered to us through social media-even without us knowing it.
| Author | : Li, Eldon Y. |
| Publsiher | : IGI Global |
| Total Pages | : 445 |
| Release | : 2013-05-31 |
| Genre | : Computers |
| ISBN | : 1466640278 |
| Rating | : 4.0/5 (78 downloads) |
The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
| Author | : Deirdre Breakenridge |
| Publsiher | : FT Press |
| Total Pages | : 176 |
| Release | : 2012-04-17 |
| Genre | : Business & Economics |
| ISBN | : 0132983222 |
| Rating | : 4.3/5 (22 downloads) |
In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships… marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions… reflect social media realities throughout your policies and governance… generate greater internal collaboration, eliminating silos once and for all… listen to consumers’ conversations, and apply what you’re learning… build communications crisis plans you can implement at a moment’s notice… develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”… take the lead on identifying and applying metrics… and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.
| Author | : Madani, MD |
| Publsiher | : Independently Published |
| Total Pages | : 80 |
| Release | : 2020-12-24 |
| Genre | : |
| ISBN | : |
| Rating | : 4./5 ( downloads) |
In today's competitive world, businesses must ensure that their brand is not only recognized but is also relevant. As a result of this, there has been a surge in companies turning to Social Media to drive traffic to their websites. "This book is intended to guide you on how you can successfully drive traffic from Social Media Platforms to your website." The world has been transformed by social media, and this platform continues to grow to fulfill the changing demands of the world. The key lies in learning how to bring the pieces together to build a strong presence on social media that attracts your ideal clients around the world. Social Media Power is not just another go-to guide about Social Media. In fact, it includes: Proven Strategies for success on Facebook, Twitter, Instagram, LinkedIn & Pinterest Picking out the right Social Media Platform for your Business Traffic Increasing Strategies on Social Media How frequently can you post without being viewed as Spam by the Audience? Proven techniques for establishing yourself as the revenue-driver and game-changer in your business. Not only this, In addition.....There are Social Media Marketing Templates that I use for my company & clients which are perfect for any business, freelancers, influencers, or anyone on social media looking to outstand the crowd. All of the above in one book. Isn't it amazing? If you really want to boost the social media reach of your business, then scroll to the top right away, press the "Buy Now" button, and start using social media the way you always wanted!
| Author | : Ryan D Mason |
| Publsiher | : Ryan D Mason |
| Total Pages | : 84 |
| Release | : 2020-11-29 |
| Genre | : Business & Economics |
| ISBN | : |
| Rating | : 4./5 ( downloads) |
In The Digital Playbook, author, entrepreneur, and digital marketing expert Ryan Mason draws on years of experience as a successful founder and CEO his passion for motivating others to offer you a proven and powerful game plan for marketing your internet business, local business, or personal brand as a social influencer, even if you have no experience with social media marketing or generating digital content. Outlined within this revolutionary viral marketing book are methods that Ryan has used to win business with Good Morning America, NFL Network, Foot Locker, Adidas, Yahoo, Fox News and more. Additionally, you will learn step-by-step, hands-on strategies to increase social media visibility, grow brand awareness within a company, how to supercharge engagement and ways to drive both leads and conversions: Learn how to set up your analytics to determine where any additional ounce of effort or dollar in advertising budget can make the most difference Learn how to define your goals or numerically driven targets and authentic statements to drive content that converts at each stage of the funnel Learn how to use the power of mobile videos and high-authority promotional content to drive huge internet traffic at a fraction of the cost of other methods Learn how to target primed audiences that are already segmented on existing social media platforms Learn how to amplify the most important pieces of content to attract the most relevant audiences and drive engagement for $1 Dollar A Day And learn how to identify and optimize what’s working to maximize the conversion rate and ROI (Return on Investment) for your marketing and advertising efforts The Digital Playbook takes all of the guesswork out of setting up a marketing mix for your business and best of all, it is offered to you at a small fraction of the cost of much less effective marketing plan products found online for hundreds of dollars. Instead, you can use the proven business growth plan provided here and use the extra money you saved to launch your new viral paid advertising campaign and reach thousands of new customers!
| Author | : David L. Rogers |
| Publsiher | : Columbia University Press |
| Total Pages | : 304 |
| Release | : 2016-04-05 |
| Genre | : Business & Economics |
| ISBN | : 0231541651 |
| Rating | : 4.1/5 (51 downloads) |
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
| Author | : David Meerman Scott |
| Publsiher | : John Wiley & Sons |
| Total Pages | : 324 |
| Release | : 2010-01-15 |
| Genre | : Business & Economics |
| ISBN | : 0470606630 |
| Rating | : 4.6/5 (3 downloads) |
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
| Author | : Christiansen, Bryan |
| Publsiher | : IGI Global |
| Total Pages | : 447 |
| Release | : 2018-10-05 |
| Genre | : Business & Economics |
| ISBN | : 1522559280 |
| Rating | : 4.9/5 (8 downloads) |
Global events involving cybersecurity breaches have highlighted the ever-growing dependence on interconnected online systems in international business. The increasing societal dependence on information technology has pushed cybersecurity to the forefront as one of the most urgent challenges facing the global community today. Poor cybersecurity is the primary reason hackers are able to penetrate safeguards in business computers and other networks, and the growing global skills gap in cybersecurity simply exacerbates the problem. Global Cyber Security Labor Shortage and International Business Risk provides emerging research exploring the theoretical and practical aspects of protecting computer systems against online threats as well as transformative business models to ensure sustainability and longevity. Featuring coverage on a broad range of topics such as cybercrime, technology security training, and labor market understanding, this book is ideally designed for professionals, managers, IT consultants, programmers, academicians, and students seeking current research on cyber security’s influence on business, education, and social networks.
| Author | : Michael Brito |
| Publsiher | : Que Publishing |
| Total Pages | : 272 |
| Release | : 2013-09-19 |
| Genre | : Business & Economics |
| ISBN | : 0133480135 |
| Rating | : 4.0/5 (35 downloads) |
Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.
| Author | : Brian G. Johnson |
| Publsiher | : Morgan James Publishing |
| Total Pages | : 250 |
| Release | : 2015-02-03 |
| Genre | : Business & Economics |
| ISBN | : 1630472972 |
| Rating | : 4.2/5 (72 downloads) |
How does a dyslexic college dropout become an Internet marketing guru, living a life of wealth and freedom many people only dream of? Answer: by seeing a need and filling it. When his dad purchased a shiny new Apple 2E in 1983, it didn't take long for Brian G. Johnson to discover video games. He was hooked. However, what really blew him away was what he discovered several years later-the Internet. Brian knew it would completely change how and where people spent their money. Most of all, it would level the playing field for average folks, allowing them to cash in as it reached the masses. Trust Funnel is one part memoir, three parts "how-to" manual for anyone seeking the freedom to work when and where they want as they build an Internet marketing business on a shoestring budget. Inspired by Zig Ziglar, it examines how the Web and online success revolve around trust and the acts of: listening liking trusting buying Trust can be found in many places online. It can be found among site visitors who decide to "like" a page or post. It can be found in another selfie that appears on someone's Facebook newsfeed. And it can be found in the complex algorithms that power Google rankings, Facebook, and the various other social sites. Gone are the days of links, Google page rankings, and Facebook's EdgeRank. Today's online currency that powers the Web and online success is trust. With Trust Funnel, Brian provides detailed formulas and rituals that enable anyone to leverage the exact same strategies, tactics, and philosophies that have allowed him to drive traffic, build trust, and earn a very comfortable living. Trust Funnel tells the story of his mind-boggling success and can be the springboard to yours.
